The Challenge

National Dental - a 13-location dental provider group in the NYC metro area - was facing chronically low patient engagement, with 40% percent of its patients inactive and only 10% returning for follow-up care. Meanwhile, 35% of available provider appointment times went unused, despite the group’s aggressive investment in marketing and manual outreach.

The Solution

After a survey of available options, National Dental chose to partner with NexHealth for its patient engagement and retention needs. NexHealth immediately began to activate the group’s patients with automated appointment reminders and recalls, customized follow-up communications regarding patient no-shows and cancellations, and targeted promotional outreach. Every NexHealth communication offered patients a seamless path to one-touch online appointment booking.

Our old retention strategy was a six-person call center doing manual outreach. It was costly, and just not effective. Now, with NexHealth, we keep patients engaged and it’s all automated. The ROI speaks for itself.

Anish Berry, Chief Marketing Officer of National Dental National Dental

The Results

By implementing NexHealth, National Dental increased patient engagement dramatically while cutting back on needless manual officework. In the 10 months since partnership, the number of active patients has grown by 38%, while demand for follow-up care has increased by 62%.

By using NexHealth to automate its marketing and outreach activities, National Dental has reclaimed 240 weekly hours of manual staff labor, making an entire call center unnecessary.

These improvements have created a revenue gain of $79,200 per location - over $1M in total - for National Dental.

10 months after implementing NexHealth

  • 62 %

    Demand for follow-up care increase

  • 240

    Weekly hours of staff labor saved

  • $ 79200

    Revenue gain per location


Background

NexHealth is a patient engagement suite for your healthcare practice. We help you maintain patient relationships with seamless, digital tech that improves retention, simplifies office work, and enhances your brand. To see a demo, please contact us.